Some cannabis strains can bring on the munchies – so this business pairing in a great combo for consumers!

In a cannabis match made in Heaven, cannabis dispensary giant Planet 13 announced they will share a building with Taco Bell in Edgewater, Florida (Daytona Beach area). It seems like real estate genius to place the two businesses next to each other.

“A true match made in cannabis heaven!” says Jeffrey Trappe, Chief Operating Officer Florida Operations of Planet 13. Taco Bell and marijuana have a relationship that’s become something of a cultural cliché—and for good reason. According to a 2017 study, Taco Bell was more than twice as popular as any other fast food chain when it came to satisfying the cravings of cannabis consumers. That’s not just brand loyalty—that’s next-level munchies magic.

There’s something uniquely satisfying about Taco Bell’s menu when you’re high. Maybe it’s the savory-soft-crunch of a Doritos Locos Taco, or the customizable chaos of a Crunchwrap Supreme. Add to that the fact that most locations are open late, and you’ve got the perfect storm for a stoner’s snack attack. Taco Bell’s genius lies in its mashup-style food: bold flavors, textures, and combinations that somehow make perfect sense to a cannabis-influenced palate. High customers crave novelty and indulgence, and Taco Bell delivers both with every cheesy, spicy bite. It’s no wonder the chain leads the pack as the preferred pit stop for those feeling elevated and hungry. But here’s a twist: not all marijuana makes you hungry. Some strains—particularly sativa-dominant ones—can actually suppress appetite or increase focus and creativity without prompting a fridge raid. The “munchies” typically come from strains higher in THC, which interact with the brain’s endocannabinoid system, increasing your desire for food. Still, for millions of cannabis users, lighting up and hitting up Taco Bell is practically a ritual. Whether you’re diving into a late-night Quesarito or crafting a $20 custom feast via the app, Taco Bell meets the moment—and the munchies—with open arms and a loaded value menu. In a post-legalization world where cannabis culture is going mainstream, Taco Bell sits comfortably at the intersection of fast food and faded cravings. For better or worse, when the buzz hits, the Bell often rings loudest and Planet 13 joins in the happy noise.

The Fresh Toast is a daily lifestyle platform with a side of cannabis. For more information, visit www.thefreshtoast.com.

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