ANAHEIM, Calif. — Mexican American rapper Snow Tha Product is crashing out and suspects you probably are, too.

“Whether it’s just the overall stress of the current political climate or even the simple things that come with handling life, it can weigh on you,” the rapper said over a Zoom call. “I’m pretty sure everybody can relate to the feeling of looking at our parents now that we’re adults and realizing they may not have had everything as together as we thought.”

Snow, whose real name is Claudia Alexandra Madriz Meza, centers these tumultuous feelings on her latest record, “Before I Crash Out,” which she released independently in Dec. 12. Rather than let the waves of emotion pull her down into an ocean of despair, she invites listeners to ride them with her, with razor-sharp verses anchored in reality with a touch of humor to help lighten the mood.

The album comes four years after her 2022 release, “To Anywhere.” Although it seems like a long pause, she said it was a much-needed one, given a mindset and schedule that prioritized releasing new singles and booking guests on her podcast over having fun and creating music that brought her fulfillment.

“I really was gonna crash out,” she said. “I just wanted to have one place to put everything, because I’m very scatterbrained, and my ADHD gets the best of me. It was fun having a conceptual type of project. I almost feel like I just came back, and now I’m going to do more concepts and tours.”

Snow Tha Product will be promoting her new record on her tour, which kicks off at the Riverside Municipal Auditorium in Riverside on March 19, and will circle back to The Novo in Los Angeles on May 8 and SOMA in San Diego on May 9.

“I love the Inland Empire and I’ve always thought it’s interesting how many creatives come from there,” Snow said. “I’m excited that I get to try some new things out. I’ve got more dancers, lights, and more of a show. I’m not popping champagne on this tour as much, but I want to bring a mariachi to some of the cities and really make these shows count.”

The 26-track album is charged with political commentary and Latin American identity issues, all while featuring R&B, regional Mexican, and EDM sounds, showcasing Snow’s versatility that extends beyond her word-smithing.

Her pop single, “Sabado,” was released in August, sparking conversations online about her critique of Latinos who voted for Donald Trump in the 2024 presidential election. Other songs, such as “Mad at Me Again,” keep on with the theme, with her singing she’ll repatriate to Mexico while jabbing back at supporters of mass deportation.

Snow also takes some time to look inward at the conditions of growing up in Latina households that are often overlooked. In “She Wasn’t Home,” Snow takes listeners through the abuse that teenage girls experience in their own homes. Then, in another song, “Sorry X Tus Suegros,” she preemptively apologizes to a partner for her parents’ homophobia.

Before Snow gets ready to embark on her nationwide tour to support the album, we spoke with her about how she regulates her nervous system, what she believes the future of the Latino community in politics will be, and more. This interview has been edited for space and clarity.

Q: You’ve been outspoken on political issues, and your single “Sabado” took issue with Latinos who voted for Donald Trump. Can you talk about that?

Snow: I think the big thing that happened was some people lost empathy for the people who look like them. Some people voted against people who look just like their mothers. I had conversations with other artists and Mexican men who would yell at me about how they had to vote for Trump, while their parents were undocumented. That’s when I knew this was crazy and different. This is not just that the Democrats lost them. It’s something that was built into the culture for years. I think it’s part of the selfishness, the lack of empathy, and the dire need for money over character, morals, ethics, and humanity. Unfortunately, it’s a culmination of capitalism and what the United States was built on.

Q: Where do you feel like you fit in as an artist when it comes to speaking about cultural issues?

Snow: I represent a lot of different communities, and I defend them. I hope to be good to them while simultaneously just trying to be a complete person with empathy. I’m a mother raising a son, a wife, and a sister, and all of these things are important to me. I think that’s important to share in a world that’s nonchalant.

Q: Your raps feature some pretty sharp lyrics. When you walk into a studio, do you have a target in mind you’re aiming those words at?

Snow: From the beginning of my career, rap has been my form of expression. The genre comes from poverty, hardship, struggle, but also from people just needing to get those feelings out, and sometimes by being fun. For me, it’s a way to vent and take it into my day-to-day life. Once I put it out there, I get to move on with my emotions. It is my form of therapy, and that’s what this project is. I have some happy, inspirational, angry, funny and aggressive songs.

Q: This album features cumbia, R&B, regional Mexican, EDM, and other genres. How did those come to be included?

Snow: Being as ADHD as I am and multifaceted, I feel the freest right now. There is this level of freedom that comes from genuinely not caring as much about what people might say, whereas before I think I maybe secretly did. I can talk about whatever I want and do whatever genre I want. I’m independent. I don’t have a manager. I get to wake up every day, and it’s a surprise. That’s inspiring and exciting because, after being in this industry for so long, you can get bored with it. It’s not that fun if you’re always being told what you can and can’t do.

Q: When did you start to notice that newfound freedom you’re describing?

Snow: I think it took those four years between dropping the new album. I felt so strongly about my ‘To Anywhere’ project that maybe that’s why I took four years before dropping music. I feel like it was so overlooked, and it was so good. That project was too good to be ignored, and it broke my heart for a while that it went down like that. Then I had to rebuild slowly, and it finally reminded me that I’m making the music, and I should do whatever genre I want, regardless of what people say. At the end of the day, I do this for me and my fans.

Q: How do you calm yourself when you feel overwhelmed?

Snow: I do multiple things. I’m neurodivergent. I have ADHD. So some days, what works for me is meditating, the gym, and some days it’s a rage room that I built in my house. So whatever lets me blow off steam and could be productive is probably the best way. Some days you want to break stuff, and you’d rather do it in a rage room so you don’t get arrested.

Q: What does your rage room look like?

Snow: There’s graffiti, bats, TVs, glass, plates, furniture and lamps. Just about anything you can think of, I’ve probably broken it there. There’s even stuff that maybe I’m already getting rid of. I’ve also invited fans to rage with me to shoot content, which is pretty fun. There was a microphone we lit on fire while I was rapping on it.

Q: You reference your neurodiversity in your music and are very open about it. When did you start embracing it?

Snow: I’ve been very open about my depression and anxiety. A lot of my depression came from not being accepted because my brain works differently. I realized a lot of my anxiety came from being told I shouldn’t be so hyper, loud, and direct by saying every idea that comes to my head. That starts to depress you, because you hate how you are and how your brain works, so you start fighting yourself. The more I’m vocal about it, the more I can tell people they can find a way to work with their brain and be successful and live a full life. I’d tell people to give themselves grace, and that can be magic.

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